Amidst the doom, gloom and malaise of Australia’s retail sector, JB Hi-Fi has launched a beta version of its new music streaming service JB Hi-Fi NOW.
Subscription-based music services seem the logical way to listen to music. Why bother downloading and owning music if you can pay one subscription fee and access whatever music you want, whenever you want?
Like many seemingly obvious technological advances, the idea has been around for years but has been restricted by slow internet speeds. In many countries it is now taking off and, with the roll out of the national broadband network, Australia is likely to follow suit.
Will JB Hi-Fi be one of the winners? I set II Funds analyst Matt Ryan the task of checking it out (I’m not sure why but he seemed to appreciate his day listening to music more than testing out dental practices). Here are his thoughts:
